Instagram: @wes_cream
Website: www.cream3d.com 

1. What’s your story? Where are you from?

I’m a 3D Designer focused on Illustration, Typography and Motion-based in Brooklyn, New York. 

2. Tell us about your aesthetic.

Bold colours and gradients, mixed with realistic materials in unusual compositions and settings. 

3. What is your favourite medium and why?

I use 3D/CGI as a medium working in a range of different softwares. My main softwares are Cinema 4D, Octane and Photoshop – apart from those I use Houdini, Rizom UV and the Adobe Suite core apps. 

4. What is your artistic process like?

I don’t have a progress set in stone to start new projects, every project is unique. Often I get a brief that is very detailed and the client knows what they need very specifically, other times you get an open brief and there is a lot of room to experiment and the need for some rnd. For most projects, I will often block out a rough base in 3D that I keep building on, while with more illustrative jobs I often combine simple clay renders that I sketch over in Photoshop. The way of working is what suits the project and timeline of the project the best. 

5. Who and/or what inspires your work? 

Anything can be inspiring from my surroundings to music or any other media. I’ve always been a big fan of the minimalism and color use of Keith Haring and been influenced by the light and space play of James Turrell. 

6. What role does art play in your life? How does it change the way you view the world?

To me Art is an artists way of communicating his opinion, ideas or feelings. It can show you the world through the eyes of other people, it adds context to the world. 

7. Where did you study?

Belgium! 

8. Where do you see yourself in five years?

Not quarantined and enjoying live music again. 

9. What about in ten?

Having done at least one project for Doritos. 

10. What do you hope to achieve with your art?

What I do is not art, an artist expresses himself through creating for himself – I am a designer who creates for brands and a wide range of clients in advertising, editorial or entertainment. It might seem like a thin line but I think an artist is on a constant search, while a designer has a goal and the work serves a purpose and should be obvious. 

11. Now, tell us a little more about you as a person: what is your favourite food?

Doritos & the cherries in an Old Fashioned. 

12. Favourite book?

Must be “Our Band Could Be Your Life” by Michael Azerrad and “How Music Works” by David Byrne , at the moment I am mostly reading the Houdini manual. 

13. Favourite genre of music? 

While working I love to listen to electronic music to keep me concentrated, apart from that what I listen to depends on what I feel like listening to.
Have some playlists >> https://open.spotify.com/user/116898336 

14. What are your hobbies? 

Putting cherries in my Old Fashioned while eating Doritos 

15. If you weren’t an artist, what would you be?

Head of Development at the Doritos Research Kitchen