Instagram: @luispins
Twitter: @luispins


1. What’s your story? Where are you from?

I’m a graphic designer-illustrator from Mexico and now I’m living in Guatemala. I’ve always been passionate about illustration & drawing since I was very little. I was the kind of kid that tended to have his school notebooks full of doodles instead of class notes.


2. Tell us about your aesthetic.

I tend to describe my “aesthetic” as colorful & symbolic, with a strong sense of magic realism/surrealism as inspiration.

3. What is your favourite medium and why?

Usually my favourite medium is ink (with pencil & paper) because your mind is completely focused on each stroke & detail but nowadays I’ve been working a lot with both traditional & digital media.
In my perfect world I want to create a balance between them. That’s my constant battle and I love to discover new things with each project that I take.

4. What is your artistic process like?

My artistic process comes mainly from an idea, a concept or a theme that I want to explore. Once I’m happy with it I tend to bring up everything that I need to accomplish it.
I tend to do my research about what could be an interesting approach to the project.
Sketching is a great way to get my ideas straight and focus on what I want. The medium-style can change and are closely linked to the concept of the project.

5. Who and/or what inspires your work?

Since I was very little I’ve always been very curious about the legends, traditions & folk stories of ancient cultures from Mexico & Latin America. I think that our world is filled with magic, creatures & worlds that we don’t know yet. That’s why imagination is so important to me (and should be to everyone else).
Other things that lift my spirits up are: Mexican muralism, surrealist movement, comics-graphic novels, food & pop culture.

6. What role does art play in your life? How does it change the way you view the world?

Art plays a very important role in my life. It gives me another way to see & appreciate life. That’s why I think I never get bored of doing what I do because I’m always on the look-out to make something new that I can share with others.


7. Where did you study?

I studied Graphic Design at Rafael Landivar University & plan to continue my studies abroad if an opportunity comes up.

8. Where do you see yourself in five years? Working in an agency?

I see myself working on my own studio making amazing projects with lovely & talented people from around the world. Working in an agency has never been a life goal to me.

9. What about in ten?

I think that in ten years I’ll continue to explore new ways to improve my work. Maybe I’ll get a bit crazier or a robot will be assisting me. Who knows? I try & love to live the present. Everything is going to be fine.

10. What do you hope to achieve with your art?

Connect with people and share all the things that I love with them. For me it’s very important to have a voice & inspire others. Otherwise my work wouldn’t have any purpose.


11. Now, tell us a little more about you as a person: what is your favourite food?

That’s an interesting question. I would say “ceviche” (if you haven´t tried it you should) and homemade “enchiladas suizas”.

12. Favourite book?

“Animalario” by Julio Cortázar. Crazy-surrealist short stories about animals.

13. Favourite genre of music?

I really love to hear folk & world music.

14. What are your hobbies?

I love to read short stories & tales. I also love movies, play guitar, cook & travel.

15. If you weren’t an artist, what would you be?

I would be a chef. That’s another way to be an artist right? I really love food. Without it I wouldn’t be able to do what I do.