Instagram: @inguuuna


1. What’s your story? Where are you from?

Heyo! Some know me as Ingūna Ziemele, many as Inga. I am originally from Riga, Latvia, however nowadays based in London or the Internet.


2. Tell us about your aesthetic.

You know that moment when you’re walking down the street and you listening to some music and suddenly, what you think is the best tune ever comes up and you do a little dance jump/move in hopes that nobody saw it – that is what I aim for my work to be like. If I would describe this feeling in a visual way, I would draw bubbles. They are probably the most exciting and unexpected physical shape there is. That’s why to some degree, my work aesthetically looks puffy.

3. What is your favourite medium and why?

I doodle a lot in my sketchbooks or any other scrap paper with just a black felt pen, despite that, when I decide to be serious about a piece of work I prefer (but not limit myself) vector based graphics.

However, I like to think of myself more as a visual storyteller. I don’t like to be defined by a medium or a format but rather that I always try to communicate a message by using comedy as the main tool. I have found that it is a great coping mechanism for life.

4. What is your artistic process like?

Before I do anything I make a little emotional association web in my mind with whatever the subject is. I try to figure out what other people think or want to experience from/about it (or what I want them to think and feel from it).
At the same time, I doodle and write everything that comes to my mind down on paper with pen or pencil. Fairly quickly afterwards I move to a digital vector space.

Having a physical sketch of at least a few details of the intended piece is very important for me because I find it hard to feel proportions within a digital space with no guidelines. I have found that this kind of process gives me a lot of freedom and flexibility while being also very time efficient. This process remains the same no matter what type of a project I am doing. It can be animation, a graphic design piece or illustration – it will all start on paper.

5. Who and/or what inspires your work?

I am very inspired by just everyday human behavior. Especially our cravings, secret desires and bad habits. I find that nowadays people tend to often hide their emotions and slightly be robotic. I like to embrace all feelings we have. I really like Seinfeld. I sometimes wish my work could be like Seinfeld somehow. Not yet sure how.

6. What role does art play in your life? How does it change the way you view the world?

Is art the same as creativity? Are they synonyms? I can’t live and not be creative. I like to come up with new ideas to entertain myself and others. However, I don’t feel like it stops just at creating visual outcomes. For example, I have found that I use the same kind of ‘creative’ thinking when I cook. It’s a lifestyle for me. An addictive one too. It’s such a thrill for me when I discover a new idea, something that I have never imagined, seen or felt. And if I can transfer a similar feeling to another person, that’s even more exciting!


7. Where did you study?

I am in my final year (final months actually) at Central Saint Martins doing BA Graphic Design.

8. Where do you see yourself in five years?

Hopefully being a master of drawing and animating dope stuff that makes people excited and happy! I also want to go camping in Kamchatka which is a volcanic peninsula in the far east of Russia.

9. What about in ten?

Maybe drawing and animating with a third artificial limb on Mars? It’s too far out, man!

10. What do you hope to achieve with your art?

Genuinely enjoy seeing people having their spirits lifted! Creating joy and excitement is my main goal.


11. Now, tell us a little more about you as a person: what is your favourite food?

Burgers. No cheese though. Unlucky lactose intolerance.

12. Favourite book?

‘Hitchhiker’s Guide To The Galaxy’ by Douglas Adams

13. Favourite genre of music?

Hiphop! The hippie to the hippie The hip hip a hop, and you don’t stop! Rock it! Also really like Hawaiian tunes.

14. What are your hobbies?

Using my countless film cameras and gathering odd photos from the Internet. Like a picture of a burger with smaller burgers inside of it. Or 24h/7 McDonalds being closed.

15. If you weren’t an artist, what would you be?

I still dream to be an astronaut… but maybe a beer brewer or some sort of a programmer would be more plausible.