Instagram: @_fran_rossi

1. What’s your story? Where are you from?

I’m an industrial designer from Buenos Aires, Argentina. After I graduated, I started working in a photography studio and learnt the basics to mix that with my previous knowledge of 3d to achieve a more arty kind of look.


2. Tell us about your aesthetic.

I always loved the art schools of the beginning of the 20th century, I was amazed by the Bauhaus and Russian movements and the way they handle colors and shapes. That’s why I try to achieve a certain look that mixes both basic shapes and complex textures. I try to get a hyper-realistic look by mixing elements you won’t see every day. I also like to play with balance and composition that gets to the eyes of the viewer. Noble textures like concrete, wood and rocks are a big part of my compositions. The mix of simple shapes with realistic textures is something that really interests me.

3. What is your favourite medium and why?

I use mainly cinema4d and other 3d software as well as Photoshop. I find that designing in 3d is quite fast and the best way to achieve my artwork.

4. What is your artistic process like?

I usually think on an idea, then look for references of something that I find interesting, it may not be something similar to what’s in my head. But it always helps to trigger more or different concepts. Maybe I start with a concept or an idea and then the result is something completely different to the original one. I try not to see the same references as everybody is using to get to an original concept, or maybe a mix of everything.

When I design images for myself and work on my art I try to learn also in the artistic process. Maybe I use something new, or some technique that I didn’t use before to keep track of the new technologies and also to practice my skills. Sometimes is really hard but I aim to not work on a piece for a long time, the best process for me is to solve fast what and how I want to show.

5. Who and/or what inspires your work? 

I was really inspired by Malevic, Alvar Aalto, Moholy-nagy. And Argentinian designers and painters such as Tomas Maldonado, Amancio Williams, Roberto Aisemberg, Jorge Di Ciervo. I think I took different skills from each one, from composition to color theory. I also love how Argentinians handle the textures and how they mix classical theory with our own materials from our lands.

6. What role does art play in your life? How does it change the way you view the world?

I find art as a search for happiness. At some point, getting art done is what makes me feel at peace with my existence. I’m lucky that I can mix my art with my work, but of course, when I do something just for the pleasure of doing it feels much much better.

I think art can contribute to show what’s going on in the world in a different way, more appealing or shocking to the viewer. I celebrate any form of art because it helps people to deal with everyday confusion. I find a lack of spiritualism is really affecting how we behave. Some people fill that with religion, others maybe with art.

7. Where did you study?

At the University of Buenos Aires. I graduated as an Industrial Designer (product designer).

8. Where do you see yourself in five years?

I hope to do more and more art! and less and less advertising.

9. What about in ten?

That’s a tricky question in the current times. I just hope that the western world can unite again and stop this madness of fighting each other. I hope that we have a future without social networks.

10. What do you hope to achieve with your art?

I hope to be proud of myself, and happy with my art. Also, I want to get some emotions from the people. It feels really good when somebody tells me that my art inspires or makes them want to see more, that’s really motivating to keep doing stuff.


11. Now, tell us a little more about you as a person: what is your favourite food?

I would say “Sandwiche de Milanesa” (that’s a typical Argentinian street food)

12. Favourite book?

I’m a big fan of Edgar Allan Poe. And I would say my favourite story from him is William Wilson, I’m a big fan of how he wrote and his narrative skills. Also, Carlos Busqued (Argentinian writer) recently died and wrote “Bajo un sol tremendo” the last one I read.

13. Favourite genre of music? 

Not very original but I love indie music, like Air. But to be honest, I love every kind of music, depending on the context.

14. What are your hobbies? 

I love to do sports. As I work so much with my computer, when I have some spare time I try to go out. Also, do some wood shopping and being in touch with nature is a must.

15. If you weren’t an artist, what would you be?

Maybe an Engineer, I started studying that but got really bored with so much maths!